The DigitalFilipino Web Awards aims to advocate the use of Internet and e-Commerce for business development, through the identification, promotion, and highlighting of best e-Commerce practices from various websites in the Philippines.

Thursday, April 5, 2007

Philippine Websites Mostly Not SEO-Friendly

In narrowing down prospective finalists for the DigitalFilipino Web Awards, I realized that a lot of the prominent and beautiful Filipino websites today have been missing for failing to fix their site for search engine visibility. The very basic but most prevalent reason is the lack of unique title tag for every page in a website. As a result, you’ll notice the company name appearing as the page title, regardless of which page you view inside it. (Sun.Star Cebu)

3 comments:

Philippine SEO & SEM by Trapik Media said...

A lof of Philippine business firms we encounter have a simple view of their web site. Most opt for fancy features and heavy graphics, some even go for Flash based full web sites. Great we say but when we reveal the SEO flaws and SEM shortcomings of their site design is the only time they get curious about the visitor experience on their site, if they get visitors at all. The challenge with SEO is to take the long term view rather than the "instant" solutions that seem attractive at first but are just quick fixes, not solutions.

janettetoral.com said...

I agree with you 100% Most judges noted that a lot of the local websites today are very much designed from a technical point of view. Great user-experience is still much to desire for.

iceman9 said...

some webmasters forget to incorporate keywords and metatags that best describe their site, good content with lots of relevant keywords will suffice and increase chances of getting indexed in search engines.

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Janette Toral is the site owner of DigitalFilipino.com. At her highest value, she delivers independent insights through research, education, training, e-learning, consulting, public speaking.

She is a Fascinate Certified Advisor, Certified ScrumMaster, and Certified Scrum Product Owner. 

She participated in the IVLP or International Visitors Leadership Program 2011 (individual program) sponsored by the U.S. Embassy. Featured as 1 of the 6 women innovator at the APEC Women and Economy Summit 2011, San Francisco, USA.

She got recognized as Champion of Philippine Internet and E-Commerce Hall of Fame Award given by Asian Institute of E-Commerce in 2010; Globe Tattoo Digital Elder Award 2009; E-Services E-Champion Awards 2008 - Policy and Legal Category by the Department of Trade and Industry / CITEM / Board of Investments; International Schools Cyberfair Ambassador Award 2004 and 2002 given by Global Schoolnet USA; World Summit for the Information Society (WSIS) Philippines Awards 2003 E-Learning Category for her E-Commerce Workshop Online.

Janette, as former technical consultant / executive director of the Congressional Oversight Committee for the E-Commerce Law, was instrumental for the creation of policies in the area of consumer protection (value added services, e-commerce, electronic banking), data privacy for the private sector, and acceptance of electronic payment in government. 

As founding president of the Philippine Internet Commerce Society, she was instrumental for the passage of the Y2K Law and E-Commerce Law. She retired in 2002. Other organizations she served as board member in the past were the Philippine Computer Emergency Response Team (PH-CERT) and Internet and Mobile Marketing Association of the Philippines (IMMAP).

She is a distinguished expert for the 2nd Expert Committee of APEC E-Commerce Business Alliance.

More info at http://janettetoral.com